Of course, in a crowded environment where subtle efficiencies can provide the biggest competitive advantages, marketers want to see if TrueView’s proof is actually in the proverbial pudding. Since companies typically only pay for the ads when the audience engages with them in some capacity, TrueView also provides a cost-effective solution that inherently breeds enhanced ROI and likelihood of conversion. Between the in-stream and display models, advertisers can choose which format best fits their specific customer base.

TrueView has become an ad platform that gives viewers and advertisers alike choices that are tailored to their desired experience.Īll available through the Google Ads platform, TrueView gives a marketing strategy the agility and flexibility needed to properly engage an audience. This evolution has coincided with the rapid expansion of the digital environment, now encompassing an immense selection of diverging tastes, interests, and concerns throughout an often fickle consumer base with ever-shortening attention spans. In the decade since Google acquired YouTube, the democratized video platform has seen a significant evolution from the days of simple banner ads and “ Charlie Bit My Finger” to the most recent incarnation of its TrueView platform. When integrated into a cohesive strategy that is mindful of the customer experience throughout all stages of the sales funnel, including a post-click landing page to serve as a crucial segue between TrueView and a company’s broader inbound marketing, a business is best aligning its marketing efforts to maximize ROI and conversions. YouTube’s TrueView platform is a perfect example of a simple, straightforward, and effective solution for marketers trying to leverage the power of streaming video to build a voice and tell a story. When a strategy is deliberate, well-organized, and faithful to the target audience, digital marketing strategies can appeal, engage, and convert in ways that are far more potent and impactful than traditional strategies could likely afford. While the endless variety of distribution channels and flexibility afforded by digital assets certainly give marketers options when crafting a strategy, the sheer number of options can also make a company’s message seem muddled, disconnected, and disengaging.įortunately, marketing campaigns can leverage a variety of digital platforms to avoid such pitfalls. The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage their customer base.

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